Swedish Snus vs Nicotine Pouches: What's the Difference?

People often use the words "snus" and "nicotine pouches" interchangeably, but there is a real difference between traditional Swedish snus and modern pouches. Here is what actually separates them.

Tobacco vs tobacco-free. This is the key distinction. Traditional Swedish snus contains ground tobacco — brands like Siberia, Odens and General fall here. Modern nicotine pouches are tobacco-free: products like Velo, Pablo, Killa and Iceberg use nicotine plus plant fibre instead of tobacco leaf.

Colour and look. Tobacco snus is usually brown and moist. Nicotine pouches are typically all-white and slightly drier, which is why they leave no staining.

Flavour. Tobacco snus has an earthy, traditional character, sometimes with bergamot or salt notes. Tobacco-free pouches lean into cleaner, more modern flavours — mint, fruit, citrus and more.

The same format. Despite these differences, both are used identically: a portion under the upper lip, left in place while the nicotine releases, then discarded.

Which is right for you comes down to taste. If you like a classic tobacco character, Swedish snus is the original. If you prefer a clean, white, flavour-driven experience, tobacco-free pouches are the modern choice.

You will find both in our shop.

Adults 20+ only. Nicotine is an addictive substance.