How to Choose Snus Strength: From 4mg to 50mg
4 min read
One of the most common questions from new customers is simply: how strong should I go? Snus and nicotine pouch strength is measured in milligrams of nicotine per pouch, and the range is wide. Here is how to think about it.
Light (4–6mg). A gentle, approachable level, ideal if you are new. Velo 5 and Velo 4 sit here — enough to feel it, without being overwhelming.
Medium (10–16mg). The everyday sweet spot for regular users. Killa Apple and most Pablo mid-range fall in this band — noticeable strength with plenty of flavour.
Strong (20–30mg). For experienced users who want a firm hit. Many Iceberg products live here.
Extra strong (35–50mg). The top tier — Siberia and Iceberg Black — intended only for very experienced users. These are not a starting point.
The golden rule: start light and go up gradually. Jumping straight to a 50mg pouch when you are new is the fastest way to feel dizzy or nauseous. Give a lighter level a few days first.
Not sure where to begin? Filter the catalogue by beginner strength in our shop and work up from there.
Adults 20+ only. Nicotine is an addictive substance.
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